Our Story

Award Winning Organic Kids Clothes

Making bold clothes for kids that put people and planet first.

Tutti Frutti began in 2016 as a small handmade brand making children’s clothes from colourful jersey. I sold the clothes I made at local craft fairs and markets.

As the brand grew from the kitchen table to a home workshop, so has my understanding of the damage of fast fashion and the “buy it now” approach to life.

I began to look closely at how I made each product and impact it had on the planet and
moved from standard cotton and polyester fabrics to ethically sourced organic cotton jersey fabrics.

Every piece is lovingly and proudly made in my home town of Letchworth Graden City and stays true to Tutti Frutti’s ethos; making bold clothes for kids people and planet first.

In November 2021 I opened my first Tutti Frutti shop in Letchworth Garden City, Hertfordshire. Alongside my own award winning Tutti Frutti clothing I stock lots of other gorgeous brands that share the Tutti Frutti values.

Our values are a core part of Tutti Frutti...read more about them below


Equality is at the heart of everything we do.

We believe that all children are equal and so we don't make clothes to fit gender stereotypes or to put children into boxes they don’t want to be in. Leggings are made in one comfy style that looks good on boys and girl and our soft fabrics and tidy seams make them ideal for children that perhaps need a little more comfort from their clothes.

We pay a fair wage and aim to be transparent throughout our supply chain.


I believe in slow fashion.

I make clothes are made in small batches, never making more than are needed so I can reduce waste. I use only organic cotton that is fairly produced and manufactured and I pay a fair wage.


I believe that children should wear clothes they can be children in.

Tutti Frutti clothes can be worn for walk in the woods or to a friend’s house; to nursery or for tea at Nanny’s house. They do not follow trends but are designed to catch your eye, make you feel good when you wear them and be full of fun prints and colour.

Long Lasting

I believe that clothes should be mended, repaired and passed on.

It might seem counter intuitive to promote buying less clothes as a clothing brand but I believe that only way to make a difference to our planet is to consume less. Tutti Frutti is made to last and be passed on to family and friends when they are outgrown. Sew them up, mend holes with bright patches – or send them back to me to do it for you.

How Tutti Frutti is a Responsible Brand

Tutti Frutti's mission is "making bold clothes for kids the put people and planet first." You can read more about how we are making that happen by clicking the button below!

We've Won Awards!