Making bold clothes for kids that put the future of our planet and its people first

By using only organic cotton that has been fairly grown and manufactured without causing harm

By working with people in the local community to create job that pay a fair wage

By donating 100% from the sale of hairbands and scrunchies to my local foodbank

By designing and creating clothes for children that focus on comfort and equality

Hi, I'm Ali...

...and I run Tutti Frutti Clothing.

I have a big love of old musicals and I live with my husband, three children, five chickens and two cats!

I love the arts - especially music - and before children I worked at the Barbican Arts Centre in London as the PA to Managing Director. I have a degree in music and my home is never quiet - there is also music playing somewhere and I love it!

I now live in Hertfordshire and run Tutti Frutti Clothing from my home studio, alongside local seamstresses who work with me to create the beautiful clothes.

Each and every garment is individually cut out and sewn by me or my team of local seamstreses -  I really believe that making small difference contributes to big changes.

Which is why I use organic and other eco-friendly fabrics and spend hours (really – you can ask my husband!) searching for the perfect fabrics to make cool clothes for your children.

Where it all began...

It began after a love of sewing clothes for my children took over and I realised I wanted to take it more seriously. People asked if I sold what I made and looked shocked when I said I didn't.

I had a small stall at the end of 2015 at a local craft fair. I sold one item, made a profit of £2 and was thrilled that other people wanted to buy the things I made.

I didn’t have a plan I just made anything anyone wanted in any fabric they wanted me to.

I am passionate that slow fashion is the future and it can work for your kids. It doesn't have to be dull, or floaty but can be bold, bright and fun.

By making some small changes to the way I work – I now cut out and sew in batches which reduces fabric waste and my packaging is recyclable and plastic free – Tutti Frutti Clothing really is a sustainable brand.

A Few of My Favourite Tutti Frutti things...