Our Story

Playful and Planet-Friendly Kidswear

Welcome to Tutti Frutti!

It all started in 2016, making colourful kids' clothes from my kitchen table. As Tutti Frutti grew, so did my understanding of the harm caused by fast fashion. I decided to change, using eco-friendly organic cotton and making everything right here in Hertfordshire.

In November 2021, I opened the first Tutti Frutti shop in Letchworth Garden City, where I stock not just my own award-winning clothes, but also other brands that share the Tutti Frutti values.

The values are simple: Fair & Ethical, Inclusive Community, Authentic & Real and Nature & Sustainability. I believe in making clothes that are good for kids, good for people, and good for the planet.

Learn more about us below.

Fair & Equal

At the heart of Tutti Frutti is a commitment to fairness and equality.

Every product we sell has been made fairly - ensuring fair wages and safe working conditions.

Our range includes gender-neutral clothing and toys, celebrating diversity and ensuring equality for all children.

Ethical & Sustainable

At Tutti Frutti, we prioritise using sustainably sourced organic or recycled materials in all our products.

We are as transparent and accountable as we can be.

By offering eco-friendly items, we not only set an example for sustainable living but also inspire children to appreciate and value the natural world.

Authentic & Real

From the materials we use to the way we work, we strive to be genuine and transparent in every aspect of business.

We are committed to authenticity and open communication with our local and online communities.

We want to create a space where trust and authenticity thrive.

Inclusive Community

Community is central to the Tutti Frutti mission.

We believe in the power of connection and collaboration, both within our local community and beyond.

Through partnerships and engagement, we strive to create a positive impact and a strong sense of belonging and support.

We embrace diversity and creativity, welcoming children from all backgrounds into our space and cultivating empathy, understanding, and joy in every child.

How Tutti Frutti is a Responsible Brand

Tutti Frutti's mission is "making bold clothes for kids the put people and planet first." You can read more about how we are making that happen by clicking the button below!