Organic Kids Clothing, Made in the UK
Really lovely clothes - brilliant and original designs and made beautifully, to last. A fantastic shop and a small business - I wish more people knew about this shop! :)
The shop is always a treat for your eyes. The customer service and conversation is always very welcoming and authentic.
Fabulous service. Will definitely buy from this shop again and recommend. Thank you from a delighted customer.
I was so thrilled to find Tutti Frutti, I’ve been looking for cute, brightly coloured non-gendered clothes for such a long time and honestly these deliver...honestly so cute and I’d highly recommend!
Adore this shop, the products and everything it stands for. Highly recommend!
Fantastic small business! Beautiful clothes and other items. Would highly recommend!
See the summer fun
Shop nowThey grow fast. So do these
Our Grow With Me Leggings are designed to fit through growth spurts and beyond.
Award Winning Organic Children's Clothes
Hi, I’m Ali - I make colourful, comfy clothes for babies and kids aged 0–6 using soft organic cotton and playful prints.
Everything’s made here in Letchworth, in small batches, using organic cotton and low-waste practices.
From award-winning leggings to brilliant gifts — welcome to Tutti Frutti.

What Tutti Frutti Stands For
Here at Tutti Frutti, I design and make organic clothing for babies using soft cotton jersey, made in small batches for quality and sustainability. Each piece is made with comfort, fairness, and the planet in mind.
I’m committed to using organic and recycled materials, ensuring fair wages, and offering gender-neutral clothing that celebrates diversity. Our RE:LOVED program promotes a circular economy, letting you return pre-loved items for store credit, reducing waste, and extending the life of each piece.

Fair & Equal
At the heart of Tutti Frutti is a commitment to fairness and equality.
Every product we sell has been made fairly - ensuring fair wages and safe working conditions.

Ethical & Sustainable
At Tutti Frutti, we prioritise using sustainably sourced organic or recycled materials in all our products.
By offering eco-friendly items, we not only set an example for sustainable living but also inspire children to appreciate and value the natural world.

Authentic & Real
From the materials we use to the way we work, we strive to be genuine and transparent in every aspect of business.
We are committed to authenticity and open communication. We want to create a space where trust and authenticity thrive.

Visit the shop
12a Central Approach, Letchworth Garden City, SG6 1AE
Open Wednesday - Friday 10am - 4pm, and Saturday 10am - 5pm