Have you ever wondered why bigger sizes cost more than smaller sizes in some children’s clothes shops?
Perhaps you refuse to shop in places where bigger sizes cost more because you think it is unfair or discriminatory?
I received an email recently from a lady who wanted to know why a dress in age 9-10 years cost £13 more than that same dress in 0-3 months.
It is a great question as charging more for bigger sizes isn’t the norm across the children’s clothing industry – or rather, charging so much more for bigger sizes than smaller sizes isn’t the norm,
Shops like Boden and Frugi, to name a couple, charge a little more for their kids range than their baby range but I charge quite a lot more for bigger sizes.
It hasn’t been a simple decision, or even one I have never thought about before. It is carefully worked out and considered.
This short blog post looks at the factors that I consider when charging more for bigger clothes and why I think it is fair to do so.
Bigger Sizes Cost More to Make
Pricing is always minefield. When I started Tutti Frutti Clothing I did a whole tonne of research on how to price my items – and every guide said the same thing. You have to know your cost price.
My cost price includes the amount of fabric required for a garment, the time it takes to make that garment, cost of thread, wear and tear on my machines and electricity needed to sew them up.
Bigger sizes don’t usually take that much more time to make and the amount of electricity and thread they use is only marginally more than smaller items.
So where do the increased costs come from?
Well ultimately it comes down to the cost of fabric.
Bigger sizes use a lot more fabric than smaller sizes.
I can make 8 pairs of newborn size leggings from 1 metre of fabric.
However, I can only make 1 pair of age 9-10 leggings from 1 metre of fabric.
So, there is the short and simple answer. I charge more for bigger sizes because they cost more to make.
But let’s delve deeper into that….
Is it FAIR to charge more for bigger sizes?
Yes, I think it is fair that I charge more for larger sizes.
However I do understand that not everyone will agree!
Earlier this year New Look came under fire for charging more for their Curvy range – their women’s range aimed at plus size women – than their standard sizes.
There are many articles calling New Look out for this practise – with the extra cost referred to as a ‘fat tax’ and calling the chain discriminatory.
But I am not convinced that charging more for kids clothes in bigger sizes is really in the same category as charging more for plus size adult clothing.
Tutti Frutti Clothing is a very different brand to New Look. I am a small handmade brand and they are a huge retailer with hundreds of shops nationwide!
Back in 2016 I made a range of ladieswear and made it part of my promotional material that I never charged more for bigger sized ladies clothes.
I chose patterns and styles that I made sure took similar amounts of fabric, what ever the size.
The difference in fabric in a XXL pair of leggings and an XS pair of leggings was usually minimal and a cost that I could even out across the sizes.
By that I mean I made the smaller sizes slightly more expensive and the larger sizes slightly cheaper so that they could all be the same price in the end.
But that approach doesn’t work when sizes are so vastly different such as tiny newborn leggings compared to my biggest size, age 9-10 years.
I have had to put the increased fabric cost into the price of a pair of leggings. The more fabric it takes, the more it costs me to make and I have to pass that cost on to you, the customer, or I don’t have a business.
And that’s what this is. My business.
If I don’t charge more for the bigger sizes then I have to raise the price of smaller sizes to make sure the costs are covered somewhere – and is that fair to those with smaller babies?
What a minefield!
Either way you look at it someone has to pay a higher price.
Making Pricing Simple
As Tutti Frutti Clothing has grown, and is growing, I am always looking at pricing and how I can make things easier for everyone – not least my husband who has volunteered to look after my accounts!
I have tried to make the pricing as simple as possible by splitting costs into different age brackets rather than each size being a different price.
I have split the sizes into four categories - baby (0-6 months), toddler( 6 months – 2 years), younger child (2 -6 years) and older child (6-10 years).
It is the simplest way to keep pricing easy and as streamlined as I can at the moment.
I’d love to know what you think.
Perhaps you have an idea of how to even the pricing out that I haven’t thought of.
Do you agree that bigger sizes should cost more or do you think that by charging more I am being discriminatory to bigger children?
Let me know in the comments!